Understanding the Education Customer

VCs and entrepreneurs tend to be well educated. Well educated people think about education as an investment. You put as many of your resources in to an investment as you can. It may take 20 years to pay off, but if the return-on-investment is high (which it is for education) then you invest. This group of people — if you’re reading this, you fall into this group — generally understand that education is an investment, and as a result are price insensitive and will optimize for quality ...

 Chuck Stover on Making Use of Your Brain During Repetitiv...

It was a job. It was good exercise, great people there. It gave me a lot of time to think about design during the day because of the repetitive nature of the work. Kind of put half of my brain thinking about design questions and the other half to work. Then I would come home after work and get onto Sketch-Up and work on designs until I passed out.